Drink Japan

Give money to charity and you can touch a cow. This was the message outside Matsumoto station this afternoon where a group of campaigners from Milk Japan handed out milk, collected donations for the relief effort and encouraged givers to touch their cow.

A pineapple, tastes great with beer, trust me.

 

Seeing a cow alive is rare in Japan, they spend most of their lives in barns. I was so excited I reached for my camera. Then, I remembered I grew up in Devon, the dairy capital of England, where cow photography is the second sign of madness, just below marrying a heifer, so I put my camera away and focused on keeping calm.

The mysteriously named Milk Japan organisation are part of a nationwide movement linking products to the earthquake recovery. Some campaigns are more bizarre than others.

The other day in Ginmaku, a burlesque bar in Asakusa, I had a fruity pineapple beer for 750 yen, 50 yen from the sale going to to charity; before that in a tachinomi (standing bar) in NishiOgikubo I had 50 yen`radiation-fighting` mozuku seaweed soup, all of the money from the sale went to the recovery.

At first, drinking pineapple beer to help refugees in the north may seem daft, but so does photographing a cow, and plenty of Japanese do that.   

 
Advertisements
This entry was posted in Earthquake, Uncategorized and tagged , , , , , , , , , , , , . Bookmark the permalink.

One Response to Drink Japan

  1. Pingback: 8 nights in the north | Tokidoki Tokyo

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s